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ERIK MADIGAN HECK @ ETRO BOUTIQUE

MILANO DESIGN WEEK

etro alfabetro ERIK MADIGAN HECK @ ETRO BOUTIQUE  MILANO DESIGN WEEK 1
etro alfabetro ERIK MADIGAN HECK @ ETRO BOUTIQUE  MILANO DESIGN WEEK 2

To celebrate the 52nd edition of Milan Design Week, the Etro Milan boutique on via Montenapoleone presents an exclusive exhibition in collaboration with the New York photographer Erik Madigan Heck.

Signature dresses and fabrics are reinterpreted through a series of enlarged photographs, boasting accented colours and graphic suggestions.

Erik Madigan Heck mixes contrasting patterns with ease, creating a truly sophisticated atmosphere: his passion for art and colour are completely in sync with Etro’s aesthetic values, creating a special affinity that is clearly transmitted when browsing his works within the context of the boutique.

The photographic installation will be on display from the 9th -14th April in the Etro Boutique on via Montenapoleone 5, Milano.