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Spring Summer 2013
ADVERTISING Campaign












New Tradition meets purist modernity. The Etro Man and Woman play with the contrast between light and dark in an entirely natural setting, providing a fleeting entry into a guilded world: a view into a contemporary lifestyle that often remains behind firmly closed doors. Bold, accented colours draw together the common ethnic soul amongst the characters as defined, masculine prints carefully linger amongst the delicate watercolours. Soft pink hues mix with beams of dappled daylight to make the perfect backdrop for a focus on soft tailoring and unexpectedly striking details. An undoubtedly fresh take on the passion for Paisley.
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