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Veronica Etro was born in Milan on 19 April 1974 under the sign of Aries. She attended the Deutsche Schule of Milan, where she graduated from both the German “Abitur” and the Italian high school programmes. She then attended Central St Martins College of Art and Design in London, graduating with her degree in 1997. Veronica wanted to gain experience with other designers before joining the family company, which she entered in 1998 to work alongside her brother Kean as the creative directors of the Womenswear collection.
She unveiled her first collection in 2000 to immediate acclaim. Her passions include travel, from which she never ceases to draw inspiration, photography and modern art. Instinctive and ironic, her imaginative yet pragmatic outlook surprise in equal measures. As well as the four men in the company (her father and three brothers), she is surrounded by her husband Alessandro and two children, Filippo and Lorenzo, to whom she dedicates the other half of her life.
Ippolito Etro was born in Milan on the 31st of January 1967 under the sign of Aquarius. At 11 years old he went to boarding school where he completed his secondary schooling and passed his English A Levels. He then attended University College London (UCL) graduating in Biology in 1988 but combining his studies simultaneously with business and economics classes. That same year he left for New York, where he lived until 1991. After gaining work experience with an administrative, tax and real estate consulting group, he joined Etro USA when the company decided to open a New York office.
On his return to Italy in 1991 he was responsible for the Administration Department and then became its Director. He is currently Etro’s CFO and COO. With little inclination for a life in the public eye, he rarely appears in the press despite the key role he plays in the company. In fact, Ippolito adroitly calibrates pragmatism and entrepreneurial imagination to define Etro’s commercial expansion and square the accounts. Father of three children, Laszlo, Greta and Audrey, he is also a collector with a passion for photography, ancient Japanese art, contemporary Chinese art and urban art. His additional pursuits of jogging, skiing, tennis and football make Ippolito a versatile sportsman
Kean Etro was born in Milan on a windy day in 1964, the Year of the Dragon. After studying against the backdrop of the majestic mountainscape of Villars Svizzera, he attended Aiglon College followed by Cambridge before returning to Milan to study Medieval History. He joined the company in 1986 to work on upgrading the information systems. In 1989 he developed the Etro Perfumes division. In 1990 he designed the first Menswear collection, giving extraordinary momentum to the wave of creative transformation that was already sweeping the Etro brand.
In 1997 he presented the first Menswear show, theorising the concept of New Tradition, which would become a keystone theme of his style. He also designed the Womenswear collection until his sister Veronica came on board in 2000. Kean is highly sensitive to environmental and social themes, creating and developing initiatives such as “Gli Oggetti dell’Affetto” (Objects of Love) with Sotheby’s for the Vidas charity association or “Tree of Life”. Volcanic, passionate and cultured, Kean is dominated by a nomadic, cosmopolitan and generous spirit.
Jacopo Etro was born in Milan on 22 September 1962. Jacopo has been working for the company since 1982 and is now the Creative Director of the Etro Accessories and Leather, Home and Textile collections, as well as Head of Communications. In 2010, he was invited to sit on the board of the Camera Nazionale Della Moda Italiana (Italian Fashion Council) as the delegate for the Italian textile industry.
Thoughtful, but also capable of making extreme decisions, his daily agenda revolves around the development of ideas and projects in a balance of pure creativity and commercial zest. Jacopo has a passion for contemporary art, including sculpture and photography, but his true love is ancient textiles; a collection he has built up over many years and that is essentially the fruit of his travels, mainly in Asia, India and China.
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