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World of etro / SPRING SUMMER 2021 AD CAMPAIGN
World of etro / MEN'S SPRING-SUMMER 2022 FASHION SHOW
World of etro / WOMEN'S FALL-WINTER 2021 FASHION SHOW
World of etro / FALL-WINTER 2021 COLLECTION
World of etro / SPRING-SUMMER 2021 HOME COLLECTION
World of etro / HOME INTERIORS COLLECTION

MEN'S SPRING-SUMMER 2022 FASHION SHOW

Travelling in a Joyful State of Grace.

The “Travelling in a Joyful State of Grace” collection wants to be a tribute to Franco Battiato, a man, a musician, an artist and a thinker that deeply influenced the vision and the life of Kean Etro.

For Spring Summer 2022, ETRO men’s creative director Kean Etro explores one of the most iconic signatures of the brand, its nomadic spirit.In the footsteps of Bruce Chatwin and of Dame Agatha Christie, ETRO’s nomadic journey tinges with reminiscences of archeological explorations in sun-drenched lands, where reality and dream merge.
To the tone of Franco Battiato’s masterpiece ‘L’Era del Cinghiale Bianco’, ETRO’s soul travelers take the catwalk, - set in the surreal, suspended atmosphere of the Scalo Farini area in Milan, where nature unexpectedly makes its way through the concrete, - wearing languid, slightly sensual styles, designed to feel good.

More sporty pieces layered on kaftans are crafted from silk cadi and the classic tennis knitted vests this time feature silk georgette inserts for a new free-spirited and meaningful effortless approach. Long johns peek out from baggy shorts enriched with archaic symbols that also pepper the embroidered bomber jackets, while messages of love and optimism are printed on the trench coats and on the labels enriching the garments.
Paisley bucket bags are decorated with the “Crown Me” 3D studs, also peppering slippers, belts and jewelry pieces featuring turquoise and positive symbols, including a shining sun.
The nomadic spirit of the collection is also highlighted by maxi soft saddlebags and backpacks in washed leather that are juxtaposed to colorful pouches, functional and cool.