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Back Chapter 3

AlfabETRO


The Magazine

Art of Paisley: Handmade with Love

Chapter 3

Many of the original cashmere patterns presented in Etro collections are still painted by hand. There are very few artisans left to hand down this Art to their apprentices as was done in the past.

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A cashmere pattern can take up to a month to make.

Today digital technology has enabled us to duplicate, vary or modify the original design, but the starting point is always handmade with love.

And according to Etro, love doesn’t just mean care and conservation, but also experimentation and growth.

And that’s why, over the years, collection after collection, Paisley has become the means of expression par excellence through which to carry out research, innovate, play and develop ever-new and original solutions.

This article in an excerpt from Etro’s monographic book


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