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AlfabETRO


The Magazine

LET'S PAISLEY LET'S PLAY, BE ETRO

ETRO IN BEIJING

Beijing opened its doors to the kaleidoscopic world of Etro in an artistic balance of design identity and creative values in an exclusive event.

‘Let’s Paisley, Let’s Play, Be Etro’ recently took place in the heart of China: a perfect opportunity to explore a mutual design aesthetic and bright future vision with a selection of special guests and national influencers.

On 25th April, the CAFA Art Museum in Beijing made a true style statement, hosting a cultured evening of refined art and innovative fashion, personally welcoming each guest in to the world of Etro. A futuristic hub emerged, focusing on Chinese celebrities, VIPs and socialites, experimenting with the brand’s culture in all its forms. Michelin star chef Enrico Cerea played his part too, revealing his culinary art with a typical Italian twist, leaving a sweet taste at each table. The balance of New Tradition came in to the limelight, from the contemporary Autumn Winter 14-15 Fashion Shows to the retrospective exhibition that unraveled the rich history of the iconic Paisley motif.

A colourful journey discovering the stories and forms that have always influenced the style of the brand, with a touch of Oriental heritage.