Paying homage to the traditions of the sunny south of Italy, Kean Etro presents the Etro Man Autumn Winter 14-15 collection: Happy Tailoring. The designer reveals the concepts behind the collection in an exclusive interview for Alfabetro.
What does “Happy Tailoring” represent for you?
It’s about paying homage to our Italian tailors that have consistently evolved Etro’s menswear over the decades. It’s an optimistic devotion to the best artisan crafts that Italy has to offer, rooted in the fundamental principles of impeccable tailoring. Created and sewn in Puglia, this collection is not only a homage to our past, but also an investment in our future.
Sartorial style has always been at the heart of Etro. What inspired you to evolve the concept this season?
Some constants remain, from an exquisite selection of personalized fabrics to classic micro-paisley prints. In some ways it is a pure approach to tailoring, unmarred by sportswear or outerwear. Patterns take inspiration from travels to the north: windowpane jacquards and houndstooth patterns meet striking ginghams and plaids, whilst soft linings reveal flashes of the classic Paisley print. Sleek silhouettes balance the look with contemporary, Italian constructions, contouring and adapting to exalt the male form with structure and ease. A tonal colour palette explores splashes of buttercup, exploring a humble joie di vivre.
There is a vintage twist to the styling of this collection. How will you add a touch of Happy Tailoring to your everyday wardrobe this autumn?
Layering is everything. The depth that you can create depends on the intricacy of the prints and the confidence with which you put them together. Hard-case briefcases can add a Fifties touch, whilst sharp checks extend from fitted suits to matching shoes, belts and gloves.