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Back ETRO WOMAN SPRING SUMMER 14 FASHION SHOW

AlfabETRO


The Magazine

DECONSTRUCTED ELEGANCE

ETRO WOMAN SPRING SUMMER 14 FASHION SHOW

Simple, deconstructed elegance invigorates elements from the past in an original context. This season, the Etro Woman intersperses graphic embellishments with free-flowing Paisley prints. Folk art draws upon ancient tales, rich in culture, tradition and ideals.

The collection takes inspiration from the Ottoman Tally technique, creating an openwork textile contrast across a delicate mesh base. Originating in the affluent zones of upper Egypt, the golden embellishments were traditionally favoured by the aristocrats and upper classes. It’s value lies in the attention to detail and labour intensive process to achieve an authentic effect.

Small, hand hammered squares reflect the light with even the smallest of movements. Flat golden and silver threads form the basis of an intricate metal structure. Just like an elaborate mosaic, abstract graphic motifs cascade in a structured form. By combining metallic fabrics with vintage prints and the classic Paisley, an eclectic exoticism rises from the contrasting textures. A feminine expression of style, shining with the optimism of the spirit of summer.