A fusion of inspiration, research and common interests create a close bond between Etro and the artistic world: a passion that evolves this season with a comprehensive exhibition dedicated to Frida Kahlo in the heart of Italy. The renowned masterpieces of the Mexican painter will be on display in Rome, from the 20th March to the 31st August 2014 at the prestigious Scuderie del Quirinale.
The brand decided to support this creative project thanks to a deep love for the artist’s language and country: something which Veronica Etro celebrated in 2004 with the Etro Woman “South” collection, as well as the revival of the traditional Mexican charreria in the Etro Man Spring Summer 14 collection, orchestrated by creative director Kean Etro.
Such visual parallels between art heritage and contemporary fashion makes Etro the natural spokesperson for the exhibition.
A special partnership that adds a personal touch to the selection of 100 works and photographic portraits of the painter.