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AlfabETRO


The Magazine

Frieze Art Fair 2017:

Notes from a Misunderstood Weed

Etro presents “Notes from a Misunderstood Weed”, a limited edition collection of foulards designed and realised in collaboration with British artist Dan Rees.

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Dan Rees' project that takes the ‘unseen’ nature of seaweed as a metaphor for collectivism. The gravitation away from an over reliance on wheat based food products towards embracing aquaculture is compared to a subliminal shift implied in a renewed relationship to nature.

Speaking of his collaboration with Etro, Dan Rees said: “I think that the connection to nature relates really well with Etro and with the origin of the Paisley symbol. Seaweed is widely eaten in the East and is still considered a strange or niche food in the West. It has some interesting practical implications as a sustainable food source that requires no fresh water or land to grow and is extremely nutritious. In order for the true social possibilities to be realised however it needs to become part of our ‘common sense’".

“Fashion comes from art and to art it returns. Art is a never-ending search as the process that leads to the creation of a collection. Dan Rees has newly interpreted the Paisley, the sinuous frond of cashmere design from which the Etro tradition blossoms, with a modern and botanical approach”, Jacopo Etro said. “The result of this collaboration is a capsule collection of foulards that narrates Etro’s strong connection with art, which is a great source of inspiration”

The capsule collection and the special exhibition “Notes from a Misunderstood Weed” were on display at Etro’s London flagship store during the Frieze Art Fair.

Etro presents “Notes from a Misunderstood Weed”, a limited edition collection of foulards designed and realised in collaboration with British artist Dan Rees.

read more

Dan Rees' project that takes the ‘unseen’ nature of seaweed as a metaphor for collectivism. The gravitation away from an over reliance on wheat based food products towards embracing aquaculture is compared to a subliminal shift implied in a renewed relationship to nature.

Speaking of his collaboration with Etro, Dan Rees said: “I think that the connection to nature relates really well with Etro and with the origin of the Paisley symbol. Seaweed is widely eaten in the East and is still considered a strange or niche food in the West. It has some interesting practical implications as a sustainable food source that requires no fresh water or land to grow and is extremely nutritious. In order for the true social possibilities to be realised however it needs to become part of our ‘common sense’".

“Fashion comes from art and to art it returns. Art is a never-ending search as the process that leads to the creation of a collection. Dan Rees has newly interpreted the Paisley, the sinuous frond of cashmere design from which the Etro tradition blossoms, with a modern and botanical approach”, Jacopo Etro said. “The result of this collaboration is a capsule collection of foulards that narrates Etro’s strong connection with art, which is a great source of inspiration”

The capsule collection and the special exhibition “Notes from a Misunderstood Weed” were on display at Etro’s London flagship store during the Frieze Art Fair.