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Back INSIDER TALK: ETRO MAN AUTUMN WINTER FASHION SHOW

AlfabETRO


The Magazine

KEAN ETRO INTRODUCES THE AW13-14 COLLECTION

INSIDER TALK: ETRO MAN AUTUMN WINTER FASHION SHOW

Who are the New Barbarians?

The Etro Man this season has transformed, becoming increasingly aware of the climatic and spiritual needs that surround him. We are living in an important time of transition, and this awareness of being a part of an unraveling history has only enhanced this furious and barbaric side of his personality, whilst at the same time adapting to the changing perceptions surrounding motion and circularity in life. One thing remains clear throughout his journey: everything follows a rhythm and has been created with a specific purpose in mind.


Which places and cultures have inspired this collection?

We have drawn together the most traditional elements of diverse cultures in such a way that they begin to diffuse into a completely new entity entirely. Scottish wools mix amongst Tibetan fabrics, whilst Celtic patterns juxtapose against old Afghan booties in a happy equilibrium.


What are the colours and materials that characterize this season?

Bold pumpkin and mustard hues are interspersed amongst the infinite hues of the forest, overlapping and appearing through hounds tooth cloths, olive bark prints, jacquards and herringbone patterns. Jersey knits play a particularly important role within this collection, disguised amongst heritage prints of tartan and corduroy whilst hand stitching and embroidery add a more fragile touch to the established masculine look.