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Back SPRING SUMMER 13 COLLECTION

AlfabETRO


The Magazine

MAKING OF THE ADVERTISING CAMPAIGN

SPRING SUMMER 13 COLLECTION

Etro celebrates true individuality through the Spring Summer 13 Advertising Campaign, where diversity emerges froma purely positive energy.

The Etro Man and Woman play with the contrast between light and dark in an entirely natural setting, providing a fleeting entry into a guilded world.

It is a view into a contemporary luxury lifestyle on a lazy summer afternoon: a glimpse of precious moments that often remain behind firmly closed doors.

A view into a contemporary luxury lifestyle on a lazy summer afternoon

Constance Jablonski and Ton Heukels add a strong, empowering element to the shoot, whilst Viggo Jonasson and Nadja Bender’s ethereal presence diffuses a polished yet bohemian dynamic within the group. Bold, accented colours draw together the common ethnic soul amongst the characters as defined, masculine prints carefully linger amongst the delicate hand-crafted watercolours.

Soft pink hues mix with beams of dappled daylight to make the perfect backdrop for a focus on soft tailoring and unexpectedly striking accessories; an undoubtably fresh take on the age old Made In Italy concept.