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AlfabETRO


The Magazine

Man Collection

Spring Summer 2018

Discover all of the stories behind the Spring Summer 2018 collection.

read more

The adventure is inside of you, and imagination, the only baggage you’ll need.

The collection takes us through a vividly colourful journey in the ‘60s, an homage to the spiritual wanderers of the psychedelic generation. Pulling from the classic imagery of Indian mysticism and the esoteric imagination, talismans and deities make their presence known. Sacred cows, elephants stretching their trunks to the heavens and tantric couples are animated by Etro’s iconic Paisley pattern.

Immersed in nature, the Etro Man pursues new intuitions and interprets modern-day changes – a necessity to survival that, like fashion, leads from the usual to the unusual.

A contemporary jungle comes to life this summer; it is the prelude to a fantastical world carved from the boredom of reality.

An interpretation of Indian folklore through Etro’s haute bohemian lens. The iconic Paisley print is believed to be a graphic rendering of the seed that springs forth the Tree of Life. From brilliant whites to kaleidoscopic rainbow, the collection unfolds like light through a prism.

Symbolic images are seeds ready to sprout, containing infinite possibilities within themselves. The king of hearts is the icon of the resort collection, a special and emblematic card, it represents love for the handmade and for attention to detail.

Leave behind your preconceived notions and clichés: this is a journey for courageous men.

Check out #ETROman to discover the Men’s Spring Summer 2018 Collection.

Discover all of the stories behind the Spring Summer 2018 collection.

read more

The adventure is inside of you, and imagination, the only baggage you’ll need.

The collection takes us through a vividly colourful journey in the ‘60s, an homage to the spiritual wanderers of the psychedelic generation. Pulling from the classic imagery of Indian mysticism and the esoteric imagination, talismans and deities make their presence known. Sacred cows, elephants stretching their trunks to the heavens and tantric couples are animated by Etro’s iconic Paisley pattern.

Immersed in nature, the Etro Man pursues new intuitions and interprets modern-day changes – a necessity to survival that, like fashion, leads from the usual to the unusual.

A contemporary jungle comes to life this summer; it is the prelude to a fantastical world carved from the boredom of reality.

An interpretation of Indian folklore through Etro’s haute bohemian lens. The iconic Paisley print is believed to be a graphic rendering of the seed that springs forth the Tree of Life. From brilliant whites to kaleidoscopic rainbow, the collection unfolds like light through a prism.

Symbolic images are seeds ready to sprout, containing infinite possibilities within themselves. The king of hearts is the icon of the resort collection, a special and emblematic card, it represents love for the handmade and for attention to detail.

Leave behind your preconceived notions and clichés: this is a journey for courageous men.

Check out #ETROman to discover the Men’s Spring Summer 2018 Collection.


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