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Back COLLECTION INSPIRATION: ETRO SPRING SUMMER 13 MAIN COLLECTION

AlfabETRO


The Magazine

DESIGN ON THE MOVE: REINVENTION IN MARRAKECH

COLLECTION INSPIRATION: ETRO SPRING SUMMER 13 MAIN COLLECTION

From the vivid Souk markets to the Jardin Majorelles intricate mosaics, Marrakech is a city of transformation and impeccable taste. Yet behind the colourful wrapping of recent times, the historical city remains a constant. The varied skyline shows a contrast in the spirit of the place, with an 11th century minaret towering above a sea of terracotta roofs, and an ancient square that had been preserved for all the world to see.

Influence and inspiration come in many forms, yet undoubtably travel and exploration have to be some of the leading elements for the designers. Marrakech has been at the heart of our collections as we conjure up the ambience and flavour of this bohemian city.

Reinvention and heritage are key concepts at Etro. This season, inspiration comes in the form of rich ancient textiles and quintessential Marrocan hues, ever combined with the signature Paisley prints. Think tonal, structured suits created in a multitude of textured fabrics, layered with draped scarves. Personal experience is everything, and perhaps through our own style choices, we too can use our past to propel us into a more diverse and vibrant future.