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Back DESIGN INSPIRATION: ETRO SPRING SUMMER 13 MAIN COLLECTION

AlfabETRO


The Magazine

SAINT-TROPEZ: SUMMER STORIES

DESIGN INSPIRATION: ETRO SPRING SUMMER 13 MAIN COLLECTION

Hidden amongst the colourful shores of the Côte d'Azur, St-Tropez is a flotilla-filled town that is renowned throughout the world for bohemian sophistication and belle-époque elegance. Made famous by the ultimate pin-up girl Brigitte Bardot and her beloved Pampelonne, it was spurred on by the artists and writers who elaborated a hazy summer dream of endless white beaches and endless parties: a lifestyle of enduring youth.

The result is a traditional French fishing town that collides with a new generation of socialites, transforming the personality of the streets with each passing season.

From the decadent luxury of Hotel Byblos to the sheer simplicity of the Lices Market, somehow this extreme contrast creates a delicate balance, tied together with a myriad of narrow, cobblestone streets and a tantalizing glimpse of the turquoise sea.

The summer season is the perfect time to find your inner equilibrium. Release the divine aspect of your personality with cashmere motifs that have been transformed through flowing, lightweight fabrics and accented hues, adding a contemporary touch to a well loved classic. Attention to detail is key at the Riviera, with strong accessories and layers of rich textures providing the perfect capsule wardrobe for a glamorous trip to the coast. Team with a relaxed, care-free attitude, and truly taking advantage of all this little village has to offer.