The heart of Milan’s fashion quadrilateral is home to the Etro flagship store of Via Montenapoleone, the most famous shopping street in the world. Like in an enormous wunderkammer, the 650 m² boutique encompasses the Women’s, Men’s and Accessory collections, each on a dedicated floor. The essential design and precious materials are accompained by furnishing elements which are unique to each boutique, such as the elegant round tables on which the euphoric fabrics of the accessories: coloured ties, pochettes and scarves, chase each other in a circle amidst games of colour and patterns. Art pieces, antique frames or treasured vases alternate among the rooms in continuous movement, objects discovered and gathered over the years in every part of the world that create atmospheres of great impact, where the Paisley blossoms undisturbed.

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