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Back A CONVERSATION WITH AN EXPERT CASHMERE DESIGNER

AlfabETRO


The Magazine

SERGE MAURY

A CONVERSATION WITH AN EXPERT CASHMERE DESIGNER

COLLABORATING WITH SERGE MAURY IS FUNDAMENTAL FOR ETRO: HIS WORK REPRESENTS THE LONG FUTURE THAT LIES IN LUXURY PAISLEY DESIGN.

Brought to life through artisan crafts and traditional techniques that reveal a love of art and true beauty, contemporary Paisley is kept very much alive. It is a motif that is rich in history and meaning, exploring a strong decorative force that has become the epitome of timeless elegance.

Forty years ago, this genius collaboration was born out of a mutual and instinctive bond between Serge Maury and Gimmo Etro when they met for the first time in Lyon. From that moment, their relationship became essential for the company, thanks to Maury’s iconic style, and truly one of the few designers in the world able to make such special creations.

We met Serge Maury during a workshop hosted in the Etro boutiques in Tokyo and Beijing, where he showed the magic of his craft in an original and interactive manner.

THIS IS HIS STORY ABOUT THE WORLD OF ART AND THE ELEMENTS THAT INSPIRE HIM TO CREATE A NEW PRINT.

“Paisley is the passion of life, discovered almost by chance, and which over time has become much more than the focus of my work, but also central to my everyday life. In 1967 I began to study Engineering in Lyon, whilst simultaneously studying courses in Design and Sculpture at the Accademia delle Belle Arti.

During this period I met Mr. Vergély: he ran a drawing workshop amidst the Croix-Rousse hills, in the famous “Canuts” area (home to the silk weavers of Lyon). Spurred on by the wonderful recklessness of youth, I decided to swap my secure future as an engineer for the uncertain future of a designer.

Yet I have never looked back. I could finally work doing something that used to be my hobby…who could ask for anything more than that?

Whilst studying alongside Vergély, I began to work for Etro in the early eighties. From the moment that I walked through the door I developed a strong bond with Paisley and design: something that has lasted for almost 40 years. I worked with the Vergély studio until it’s closure in 1997. It was after this that I decided to create the “Cashmere et Fleurs” workshop, carrying on the tradition of hand drawing with sable brushes and gouache, as well as the pleasure and passion of the craft, of course.

Each season, depending on the trend briefing, Paisley adapts, reinterpreting itself in a new palette of colours and graphics, making sure that it is ever changing and transforming. It is a decorative element with great potential for new interpretations without risking growing tired or stale, leaving us in awe of the infinite shapes and details that we fell in love with at the very beginning.”