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The Magazine

#ETROSkyIsTheLimit:
Man Collection Autumn Winter 2017-18

Overwhelming in their prominence, full of secrets and unknown inhabitants, harsh to those who wish to conquer them, mountains have long stood for the seduction of the sublime.

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Taking inspiration from both the mystical power and natural beauty of these peaks, the images and processes used in this collection evolved from Kean Etro’s fascination with mountains as the border between the realms of the temporal and fantastical.

This autumn, Kean Etro asks you to join him on an ascent to the summit, with a menswear collection inspired by the myths and legends of the world’s mountains. Materials this season are the product of free experimentation with a focus on rich tactile sensation.

Cheeky bears, wise wolves and regal bucks - all mountain dwellers - make appearances on the backs, pockets and inner linings of the garments. They are trusted friends and familiar characters that have been present in the work of Kean Etro for many years. The silhouettes reach, in equal measure, towards technical innovation and traditional tailoring.

Reaching towards the heavens, man’s aspiration towards the transcendental focusses on these tips of our earth as a locus of spirituality.

Check out #ETROman to discover more and behind-the-scenes content.


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