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Back AUTUMN WINTER 13-14 WOMAN COLLECTION: IMAGINARY PROSPECTS

AlfabETRO


The Magazine

A CONVERSATION WITH VERONICA ETRO

AUTUMN WINTER 13-14 WOMAN COLLECTION: IMAGINARY PROSPECTS

Who has the Etro Woman become this season?

She is a strong woman – a true globetrotter – who travels and personalizes her look with signs from the past with a hint of the future. A woman that creates her identity through the free interpretation of European and Oriental style. She is not afraid to mix two juxtaposing styles: wearing a biker jacket with a mohair maxi jumper or a silk top tucked in to a kilted skirt.

The Etro Woman customizes her look in a traditional way immersed in the digital age. Beneath the collection we can see the tradition, the memories of a bygone era: ancient tapestries, Paisley textiles, al fresco paintings and soviet porcelain. Repeated geometrics become an overlay, warping and distorting, together with blocks of colour. A heroine is born between the tribal and the futuristic, merging the organic and space-age with ease in an altogether cosmic way.

In the moodboard, what has inspired this collection?

The prints are still an iconic Etro symbol, yet this season they have been brought to life in a new way. Creating movement through digital techniques, each motif distorts the perspective creating an optical illusion. Traces of sport are translated in to simple lines and forms. Metropolitan style reminds us of an indefinite and futuristic touch that almost relates to science fiction.

Which colours and fabrics characterize the collection?

Delicate embellishments take the form of lunar formations, whilst raised ribbing links to a completely organic form. This contrasts with a black vortex, enhancing the movement of each motif. Rich colours intersperse amongst white hues: a mix of amethyst and cobalt, with lemon yellow and coral which dissolve amongst the technical fabrics, textured wool and leather, silk and jacquard.