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Back Timeline
  • 1968

    Gerolamo "Gimmo" Etro, a world traveler educated in economics, establishes his own prêt-a-porter and haute couture textile company. Maintaining a traditional quality through pattern, Etro adds a contemporary twist through daring colours and innovative combinations.

  • 1977

    The Milanese Etro Headquarters, located on Via Spartaco, are renovated completely in order to provide much needed space for the rapidly expanding design team. The in-house library begins to take form as well, archiving rare books and textile art

  • 1984

    The Etro Paisley jacquard coated fabric becomes the signature of the brand, transforming handbags, suitcases and overnight bags in to the ultimate style statement.

  • 1985

    The Home Collection is launched, featuring everything from quilts to photo frames. An elegant, cosmopolitan range: perfect for transforming a house in to a home.

  • 1988

    The Etro Man and Woman prt-a-porter ranges expand, and the Milanese flagship store on Via Montenapoleone is created to reflect the changing brand.

  • 1989

    The Fragrances Collection is launched, complimenting the existing product ranges in style. The Milanese boutique on Via Verri begins to display the first few essences: a traditional concept with a modern twist.

  • 1990

    The Paris boutique is opened on Rue du Faubourg Saint Honoré: a beautiful characteristically French boutique located in the heart of a nineteenth century quarter.

  • 1996

    Etro begins to explore the concept of New Tradition: an idea that has drawn together subsequent collections. The brand hosts its first catwalk show at Milan Fashion Week this year too.

  • 1996

    The recent US expansion takes full form with a new boutique on 720 Madison Avenue, New York: a classically American flagship store that spans across five units.

  • 2000

    The fashionable Ginza neighbourhood in Tokyo becomes the location for the first Japanese flagship store: the interior soon becomes a homage to the Made in Italy movement.

  • 2003

    The Etro Man Autumn Winter 03-04 fashion show makes a statement in concept design: guests are invited to watch the show aboard three vintage train carriages created by Etro as they travel through Milan together.

  • 2008

    Etro Circus: the company celebrates its 40th anniversary with a party in Tokyo.

  • 2010

    A new boutique opens in the New York quarter of SoHo: a place where nineteenth century glamour meets the industrial feel of a city loft.

  • 2011

    Brand expansion continues in the UK with a new boutique opening in Old Bond Street, London: an undoubtedly classy and creative building that was formerly a well-known art gallery.

  • 2013

    The Vienna boutique launches at the heart of the prestigious Golden Quarter: the ultimate statement of fine art and understated beauty.