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Back AUTUMN WINTER 14-15 COLLECTION

AlfabETRO


The Magazine

BEHIND THE SCENES OF THE ADVERTISING CAMPAIGN

AUTUMN WINTER 14-15 COLLECTION

Running through the city streets, the Etro Man and Woman take exotic concepts and reinvent them within an urban setting for the Autumn Winter 14-15 collections.

The urban journey becomes a key concept, adding an imaginative element to traditional, Italian tailoring on the legendary old silk road.

Suvi Riggs, Ton Heukels and Karmen Pedaru become the key protagonists, creating an electric and mysterious atmosphere on set.

Streams of light frame passing moments, creating new icons bathed in glamour. A harmony of chromatic shades illustrate picturesque folk embellishments and splashes of timeless black and white hues. Such elements bring embroideries to life, combined with prints and textures that pay homage to the traditional Paisley and the classic English elegance that adds a Nordic twist to a southern concept.

Cascades of fabric overlap each other, as every accessory becomes an extension of the suit. Silhouettes take on a dynamic touch, creating a continuous metropolitan catwalk. In the end, the real protagonist of the story is the journey across different cultures, creating a fusion of contrasting influences and a balance of tradition and contemporary style.