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AlfabETRO


The Magazine

#EtroRoots

Spring/Summer 2018 Advertising Campaign

Etro celebrates Milan and its roots

From the stories, characters, portraits and places,
discover #EtroRoots and the Spring Summer 2018 collection.

read more

Etro, in the year of its Fiftieth anniversary, celebrates Milan: both its places and its people. The story of Etro’s origins and its connection with the city where it all began.

The story of voyage through the city: encounters between historical figures and the city’s treasured locales of yesterday, today and tomorrow, able to create a sense of belonging.

Every journey has a starting point, every story a beginning, every tree its seed.

Location:
Bar Basso, Vivaio Riva, Barbiere Colla, Tram 1, Ristorante Da Giacomo,
Casa d’Aste Il Ponte, Fercioni Tattoo Studio.

Photographers:
Paolo Zerbini & Nadia Moro

Models:
Giedrė Dukauskaitė, Callum Stoddart, Simon Martyn, Piero Mendez, Peter Finn,
Jing Wen, Sean Lok

Follow #EtroRoots to learn more about our roots.

From the stories, characters, portraits and places,
discover #EtroRoots and the Spring Summer 2018 collection.

read more

Etro, in the year of its Fiftieth anniversary, celebrates Milan: both its places and its people. The story of Etro’s origins and its connection with the city where it all began.

The story of voyage through the city: encounters between historical figures and the city’s treasured locales of yesterday, today and tomorrow, able to create a sense of belonging.

Every journey has a starting point, every story a beginning, every tree its seed.

Location:
Bar Basso, Vivaio Riva, Barbiere Colla, Tram 1, Ristorante Da Giacomo,
Casa d’Aste Il Ponte, Fercioni Tattoo Studio.

Photographers:
Paolo Zerbini & Nadia Moro

Models:
Giedrė Dukauskaitė, Callum Stoddart, Simon Martyn, Piero Mendez, Peter Finn,
Jing Wen, Sean Lok

Follow #EtroRoots to learn more about our roots.