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Back AUTUMN WINTER 14-15 MAN COLLECTION

AlfabETRO


The Magazine

HAPPY TAILORING

AUTUMN WINTER 14-15 MAN COLLECTION

Autumn draws closer, and it all begins under the Mediterranean sun in the south of Italy. Going off the beaten track, Alberobello offers an insider look at how the other half lives, teaching us how to experience life to the full. The sound of an animated dialect fills the streets as the locals weave across the winding cobbled streets. Tucked away inside the iconic trulli buildings, the Etro tailors breathe life in to handcrafted cloth, creating sartorial staples that will endure throughout the years.

“Inherent in Italian culture is the concept of sharing, of creating something special that will last a lifetime.”

It’s a place to share the rich cuisine, their homeland, their vegetable patches, savouring each moment like it’s the last. Traditional folk music fills the air, with a joyful air that drives them ever to improve whilst remaining humble and true to their roots. After all, this is the Italian dream: the sincere art of making a difference with both their hearts and hands. Sartorial suits begin to take shape, adding a splash of colour with defined Paisley prints. Traditional tailoring evolves with contemporary jacquards and sleek accessories: a revolutionary spin on wardrobe staples with a heartwarming artisan twist.