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AlfabETRO


The Magazine

STYLE AGENDA

ETRO MAN AUTUMN WINTER 14-15

From last minute fittings to hair and make-up backstage, Fashion Week is the culmination of careful preparation. Looking back over the Etro Man Autumn Winter 13-14 Fashion Show, Alfabetro shares the final style countdown leading up to the event.

8 am: The backstage teams arrive. Illustrated press releases add a touch of colour to each seat. Framed photographs of Pugliese landscapes give a flavour of the collection.

10 am: Hair stylists and make-up artists begin to create their looks.

11 am: A final rehearsal takes place on the catwalk. The sound of Pugliese folk songs diffuse across the building.

12:30 pm: The atmosphere backstage is electric. Stylists prepare the looks. Press photographers take their places. Etro waiters, complete with Paisley aprons, serve the pre-show aperitivo.

1:15 pm: The press, buyers, fashion influencers and celebrities begin to arrive. Street style photographers seek the most quirky looks amongst the crowd. Excited chatter fills the air as the anticipation rises for the show. The catwalk’s backdrop projects soothing images of slowly moving clouds.

1:45 pm: Time to take a seat. The lights dim as inspirational videos play in the background, setting the scene for the collection.

2:00 pm: Showtime! The collection pays homage to tradition and the sartorial talent across generations of Italians, creating impeccable, tailored looks in a statement of New Tradition.

From last minute fittings to hair and make-up backstage, Fashion Week is the culmination of careful preparation. Looking back over the Etro Man Autumn Winter 13-14 Fashion Show, Alfabetro shares the final style countdown leading up to the event.

8 am: The backstage teams arrive. Illustrated press releases add a touch of colour to each seat. Framed photographs of Pugliese landscapes give a flavour of the collection.

10 am: Hair stylists and make-up artists begin to create their looks.

11 am: A final rehearsal takes place on the catwalk. The sound of Pugliese folk songs diffuse across the building.

12:30 pm: The atmosphere backstage is electric. Stylists prepare the looks. Press photographers take their places. Etro waiters, complete with Paisley aprons, serve the pre-show aperitivo.

1:15 pm: The press, buyers, fashion influencers and celebrities begin to arrive. Street style photographers seek the most quirky looks amongst the crowd. Excited chatter fills the air as the anticipation rises for the show. The catwalk’s backdrop projects soothing images of slowly moving clouds.

1:45 pm: Time to take a seat. The lights dim as inspirational videos play in the background, setting the scene for the collection.

2:00 pm: Showtime! The collection pays homage to tradition and the sartorial talent across generations of Italians, creating impeccable, tailored looks in a statement of New Tradition.