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AlfabETRO


The Magazine

ZHENG GUOGU

VERTEBRA PROMINENS

During the 2015 Frieze Art Fair, Etro presented Vertebra Prominens, a limited edition capsule collection of scarves designed and realised in collaboration with the Chinese artist Zheng Guogu.

The internationally acclaimed Zheng Guogu is one of the trendsetters of contemporary Chinese art. Based in Yangjiang, in Canton Province, he cooperates with local artists and amateurs, working in a variety of media. His artworks are inspired as much as by traditional Chinese culture as by contemporary social tendencies, mass media and video games.

The collection takes its name from the area located at the back of the neck, the point around which one wears a scarf: Vertebra Prominens. It is a point, where the energy of the human body is concentrated and relates directly to the flux of the body's internal flow. Images and words can also influence the magnetic field of the human body. Zheng Guogu created images to make this kind of relation visible.

The result of this collaboration is a selection of scarves that narrates the Etro strong connection with art as a cultural reference and source of inspiration. Zheng Guogu found an innovative way to combine Chinese tradition with contemporary culture. Colour combinations become crucial in his artworks between ethic and aesthetic, as the highest form of expression.

During the 2015 Frieze Art Fair, Etro presented Vertebra Prominens, a limited edition capsule collection of scarves designed and realised in collaboration with the Chinese artist Zheng Guogu.

The internationally acclaimed Zheng Guogu is one of the trendsetters of contemporary Chinese art. Based in Yangjiang, in Canton Province, he cooperates with local artists and amateurs, working in a variety of media. His artworks are inspired as much as by traditional Chinese culture as by contemporary social tendencies, mass media and video games.

The collection takes its name from the area located at the back of the neck, the point around which one wears a scarf: Vertebra Prominens. It is a point, where the energy of the human body is concentrated and relates directly to the flux of the body's internal flow. Images and words can also influence the magnetic field of the human body. Zheng Guogu created images to make this kind of relation visible.

The result of this collaboration is a selection of scarves that narrates the Etro strong connection with art as a cultural reference and source of inspiration. Zheng Guogu found an innovative way to combine Chinese tradition with contemporary culture. Colour combinations become crucial in his artworks between ethic and aesthetic, as the highest form of expression.