Gerolamo "Gimmo" Etro, a world traveler educated in economics, establishes his own prêt-a-porter and haute couture textile company. Maintaining a traditional quality through pattern, Etro adds a contemporary twist through daring colours and innovative combinations.
The Milanese Etro Headquarters, located on Via Spartaco, are renovated completely in order to provide much needed space for the rapidly expanding design team. The in-house library begins to take form as well, archiving rare books and textile art
The Etro Paisley jacquard coated fabric becomes the signature of the brand, transforming handbags, suitcases and overnight bags in to the ultimate style statement.
The Home Collection is launched, featuring everything from quilts to photo frames. An elegant, cosmopolitan range: perfect for transforming a house in to a home.
The Etro Man and Woman prt-a-porter ranges expand, and the Milanese flagship store on Via Montenapoleone is created to reflect the changing brand.
The Fragrances Collection is launched, complimenting the existing product ranges in style. The Milanese boutique on Via Verri begins to display the first few essences: a traditional concept with a modern twist.
The Paris boutique is opened on Rue du Faubourg Saint Honoré: a beautiful characteristically French boutique located in the heart of a nineteenth century quarter.
Etro begins to explore the concept of New Tradition: an idea that has drawn together subsequent collections. The brand hosts its first catwalk show at Milan Fashion Week this year too.
The recent US expansion takes full form with a new boutique on 720 Madison Avenue, New York: a classically American flagship store that spans across five units.
The fashionable Ginza neighbourhood in Tokyo becomes the location for the first Japanese flagship store: the interior soon becomes a homage to the Made in Italy movement.
The Etro Man Autumn Winter 03-04 fashion show makes a statement in concept design: guests are invited to watch the show aboard three vintage train carriages created by Etro as they travel through Milan together.
Etro Circus: the company celebrates its 40th anniversary with a party in Tokyo.
A new boutique opens in the New York quarter of SoHo: a place where nineteenth century glamour meets the industrial feel of a city loft.
Brand expansion continues in the UK with a new boutique opening in Old Bond Street, London: an undoubtedly classy and creative building that was formerly a well-known art gallery.
The Vienna boutique launches at the heart of the prestigious Golden Quarter: the ultimate statement of fine art and understated beauty.