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A characteristic late nineteenth-century French building is home to the 400 m² brand’s flagship store in the cultural and intellectual heart of Paris, a boutique on two floors for the Etro Men’s, Women’s and Accessory collections. At the main entrance between Boulevard Saint-Germain and Rue des Saints Pères a second access point has been added, following the recent expansion of the store, flanked by two windows which give a glimpse of the structure of the new area. The characteristic style and elegance of Etro are reflected in the variety of fabrics and furnishings: the walls are dressed by walnut panels with a grey lacquer finish, sparkling orange and fuchsia rugs liven up the rooms occupied by glass tables and wenge wood. The new space is dominated by the spectacular oval shaped cupola ceiling, framed by original floral elements, which illuminates the collections between the crystal shelves and steel bars, while the rich beading of the wood panelling underlines the identity of the Etro universe a synonym of with Made in Italy and style.