SPRING SUMMER 2021 MEN'S AND WOMEN'S FASHION SHOW
"We are finally back together, in the garden of this iconic hotel, in the heart of Milan's Montenapoleone district. We want to emphasize that we are a family, that Etro is a family that lives in a world of joie de vivre, colour and positivity. This season, we want to bring real clothes on stage for real people, discovering a new authenticity. Just what we like, what we think is absolutely relevant, what makes us feel good. Nothing but this." Kean and Veronica Etro.
ETRO presents its Spring-Summer 2021 and Women Resort 2021 collections with an informal meeting at the iconic Four Seasons Hotel in Milan.
Forever inspired by the world of travel and quintessentially rooted in an idea of extended family, ETRO, paying tribute to the signature Milanese location, portrays the different guests of an international hotel, checking in and out with their peculiar personalities and their wealth of experiences and memories.
In keeping with the brand’s continuous commitment to sustainability, ETRO employed eco-friendly fabrics, but also manipulated archival textiles for an exciting upcycling process. All identified by the BENETROESSERE special tag, these unique pieces include patchwork denim pants and jackets crafted from vintage cloths, while shirts are made of eucalyptus yarns and polo shirts are realized in a special textile obtained through the recycling of plastic bottles.
The ETRO travelers explore the world carrying foldable totes in archival material and cross-body pouches showing the brand’s signature Paisley motifs. They discover new horizons through the colorful lenses of the new ETRO x CARRERA COLLECTORS EDITION eyewear, a unisex re-edition of Carrera’s iconic Champion aviator style, dating back to the Eighties, in a summery color palette of lemon yellow, intense red, candy pink, forest green, night blue and shiny.