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World of etro / SPRING SUMMER 2021 AD CAMPAIGN
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ETRO_Forte dei Marmi

ETRO’s summer pop-up store

ETRO inaugurates a pop–up store at Forte dei Marmi in Summer 2021, the most feel-good season of the year. The store, located in Via IV Novembre 11, originates from the collaboration with Fiacchini, Forte dei Marmi’s iconic multi-brand store and ETRO’s partner for years.

The Forte dei Marmi capsule collection adds to those created ad hoc for the resorts of Bodrum, Dubai, Sochi and the Hamptons with a selection of limited-edition beach clothing and accessories.

In addition to the capsule collection, consisting of two shirts, a shopping bag and a pair of iconic espadrilles, you can find a selection of clothing from the Women's Spring-Summer 2021 collection designed by Veronica.
Etro that celebrates the spirit of the summer season.

The welcoming pop-up store reproduces the famous Forte dei Marmi cabins and tiller-shaped mirrors, paying tribute to ETRO’s stylistic tradition with walls that evoke the historic all-over Paisley print in a marine variant in shades of blue.