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ETRO X HARRIS REED

We announce that ETRO and Harris Reed launched together a limited capsule collection of silk genderless blouses.
Following the success of the blouses made with archival fabrics, Harris Reed was looking to expand the offering in a way that honored his messaging around upcycling - something that is very important to his demi-couture brand. It felt natural to partner with ETRO for this project, as the brand stands out for its strong heritage, the attention to details and an incredible archive of luxurious fabrics.

“I feel honoured to partner with Etro on this deadstock project, as a young designer, their support is invaluable and it is a dream come true to collaborate with the fashion house, as I’ve always deeply respected the brand - it has a beautiful deep heritage and long legacy. Veronica Etro and her amazing family were so excited by the idea of taking luxurious fabrics from their archive, and allowing me to bring them to life again, in my signature Pussy Bow Blouses. The same silhouette was created for the likes of Harry Styles, Ezra Miller and Troy Sivan. The patterns and designs were created in my small studio in London, but they were truly brought to life through Etro’s archival fabrics.
I am extraordinarily excited for people to see these pieces, as they are completely one of a kind and a very limited run of each - which I feel, is part of the beauty of demi-couture due to its intimate buying format. I hope this brings a new way of looking at luxury fashion, not only in the way of gender and fluidity but also the idea of upcycling and the beauty behind it,” says Harris Reed.

The capsule will comprise of two styles characterized by a voluminous shape, a bow to be placed on the front or on the back as desire and details on the sleeves, crafted in recycled colourful fabrics characterized by Paisley and floral prints.

The limited capsule collection is now available exclusively on ETRO.com and on MatchesFashion.com.