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ETRO’S NEW EARTHBEAT SNEAKERS

Presented during the Men's Fall-Winter 2021/22 fashion show, the sneaker with multi-texture and multicolour workings has a special name that combines the words earth + beat, evoking Earth’s natural beat; the spirit of life and a vibrant source of emotion and love for the planet.

ETRO's new sneakers take centre stage in a campaign under the creative direction of Francesco Sourigues and David Vivirido, directed by Mario Abadia with photographer Jorge Perez Ortiz at the lens. under the limelight, there are five professional dancers led by Mattia Russo and Antonio De Rosa, from the renowned Spanish choreography company KOR'SIA.

Reconnecting with nature through colour, passion and freedom, the soundtrack was created by Studio PAMPAM and mimics the dance movements in the panorama of an uncontaminated landscape.

Featuring a mix of suede, Paisley, jacquard and smooth or printed fabric inserts, the unisex model is embellished with distinctive details such as fringes, neon laces, turquoise studs, zigzag stitching and the ETRO logo embroidery on the tongue. Created in collaboration with the Italian company Vibram, a world leader in the sector, the maxi rubber sole enhances the shape with anatomical and dynamic lines.