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World of etro / MEN'S FALL-WINTER 2021 FASHION SHOW
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ETRO MILAN: THE FASHION HOUSE

The origins of the company, the Paisley pattern and the Pegaso logo

Founded by Gimmo Etro as a textile company in Milan in 1968, ETRO gained fame almost immediately for its quality products and refined prints. In 1981, Gerolamo Etro introduced the Paisley pattern, enhanced in all its forms and colour variations. The Paisley pattern developed over time and has become the Milanese fashion house's signature design. The ETRO is based at Via Spartaco Milan, in a building which was renovated in 1977. The edifice contains the Paisley textile art archive and an evocative company library, a place where one can lose themselves among art books in all its forms, timeless textiles and historic clothing. ETRO has always been at the forefront of Made in Italy fashion but also about culture. While the Paisley design is the Maison's signature design, the logo is a proud Pegaso, a winged horse often printed or embroidered on outerwear, bags, belts and shirts.
ETRO designs and produces its men's and women's clothing collections, alongside accessories, perfumes and home furnishing collections.

ETRO today: a family company

ETRO began as and remains a family company, and there's still a family atmosphere in the corridors of its Milanese headquarters. The lives, journeys, experiences, passions and cultural experiences of the talented team become important factors in the creative design processes in preparing each garment from every collection. 'Etro style' is art applied to prêt-à-porter. Artistic references, inspirations dictated by different worlds, experimentation, and co-operations with maestros of the past and present tell a family story that began in printing and has reached fashion shows. ETRO, the family company continues to transmit its distinctive features: curiosity, art, innovation, travel, nature, sustainability, exploration and community.

Stores: ETRO Boutiques worldwide

ETRO Boutiques are located in some of the world's most beautiful cities: