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FALL WINTER 2026/2027 CAMPAIGN

ETRO LOOP FORWARD


The Etro Loop Forward campaign celebrates eclecticism as an art form. Suspended between the memories of a historic residence and the brand’s lifestyle vision, the protagonist moves through space like a collector of experiences, gestures, and inspirations. The aesthetic unfolds in a circular motion, constantly reshaping itself into new forms - where everything returns, yet nothing repeats.

Model wearing an Etro embellished jacket, printed dress and shoulder bag.
SHOP WOMEN'S FW26 RUNWAY COLLECTION

The setting highlights the garments’ rich textures and colors. Distinctive signatures are woven and printed onto the surfaces: prints, jacquards, and references to menswear tailoring become fluid variables in an evolving narrative, driven by a bohemian maximalism where seemingly distant worlds converge — a journey across cultures and influences, from Paisley and tartan to trompe-l'oeil and feather trims.

Model wearing an Etro knit sweater and colorful feathered skirt in a patterned interior.
Model wearing an Etro printed sweater with a leather skirt and heels.
Model wearing Etro in a richly decorated interior, with a draped plaid scarf and tailored brown ensemble.

The palette is a collage of natural tones and vibrant accents of blue, yellow, and red. Accessories complement the looks with beaded embroidery and feather accents. The "loop" is both a stylistic concept and a visual dynamic, projecting heritage into the future.

Model wearing an Etro printed dress and Etro boots seating in a sofa
SHOP WOMEN'S FW26 RUNWAY COLLECTION

The visuals were lensed at Palazzo Monti in Brescia, a 17th-century palace now recognized as a hub for cultural exchange and an international center for contemporary art.