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EFFECTIVE DATE: 06-12-2014

Etro ("Etro", "us", "our" or "we") respect your privacy and are committed to protecting it through our compliance with this policy.
This policy describes the types of information we may collect from you or that you may provide when you visit the website or mobile site at www.etro.com (including sub-domains, web pages within this site or any equivalent mirror, replacement, substitute or backup website) or any website, mobile site or application that links to this privacy policy, accessed via any device (our "website") and our practices for collecting, using, maintaining, protecting and disclosing that information.

This policy applies to information we collect on or through this website.

  • a) through mobile and desktop applications that you download from this website, which provide dedicated non-browser-based interaction between you and this website or that link to this privacy policy; or
  • b) when you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this policy.

It does not apply to information collected by:

  • a) us offline or through any other means, including on any other website operated by us or any third party except to the extent described above; or
  • b) any third party, including through any application or content (including advertising) that may link to or be accessible from or on the website. When you access a third party website (such as a social networking website), we are not responsible for the privacy practices of that site or the relevant third party. You should review the privacy policies of each website you visit and each social networking service you use (including understanding how you can change your privacy settings with those services).

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our website and close your account with us (if any). By accessing or using this website, you agree to this privacy policy.
This policy may change from time to time. Your continued use of this website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.  For your convenience, the date of the last update to this Privacy Policy appears at the top of this document.


We do not knowingly collect personal information from children under 13 or knowingly allow such persons to log in the website. If you are under 13, do not use or provide any information on this website or on or through any of its features/log into the website, use any of the interactive or public comment features of this website or provide any information about yourself to us, including your name, address, telephone number, e-mail address or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information as soon as practicable. If you believe we might have any information from or about a child under 13, please contact us at privacy@etro.com.


We collect several types of information from and about users of our website, including information:
  • a) by which you may be personally identified, such as name, e-mail address or telephone number ("personal information");
  • b) that is about you but individually does not identify you, such as your IP address and content that you post on the website; or
  • c) about your internet connection, the equipment you use to access our website and usage details.

We collect this information

  • a) directly from you when you provide it to us or on the website;
  • b) automatically as you navigate through the website. Information collected automatically may include usage details, IP addresses and information collected through cookies, web beacons and other analytics technologies; or
  • c) from third parties, for example, our business partners.


The information we collect on or through our website may include:
  • a) information that you provide when you log into your account on the website (if any);
  • b) information on your account on the website (if any);
  • c) information that you provide when you contact us through the website;
  • d) information that you provide when you purchase an item through the website;
  • e) information when you enter a contest or promotion sponsored by us;
  • f) information that you provide when you report a problem with our website;
  • g) any Information that you provide at a physical retail store
  • h) records and copies of your correspondence (including e-mail addresses), if you contact us; or
  • i) your responses to surveys that we might ask you to complete for research purposes.


As you navigate through and interact with our website, we may automatically collect certain information about your equipment, browsing actions and patterns, including:
  • a) details of your visits to our website, including traffic data, location data, logs and other communication data and the resources that you access and use on the website;
  • b) information about your computer and internet connection, including your IP address, operating system and browser type; and
  • c) other information obtained through third party analytics tools.

The information we collect automatically is statistical data. It helps us to improve our website and to deliver a better and more personalized service by enabling us to:

  • a) estimate our user size and usage patterns;
  • b) store information about your preferences, allowing us to customize our website according to your individual interests;
  • c) speed up your access to our website; and
  • d) recognize you when you return to our website.

The technologies we use for this automatic data collection may include:

  • a) Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer, to collect standard Internet log information and visitor behavior information in an anonymous form. You may refuse to accept browser cookies by activating the appropriate setting or feature on your browser, such as any “Do Not Track” feature on your browser. Unless you have adjusted your browser setting or enabled the appropriate feature so that it will refuse cookies and inform web services that you do not want to be tracked, our system may issue cookies when you direct your browser to our website to help us provide a personalized service to you and we may analyze data gathered via cookies in aggregate (but not at the individual customer level). We otherwise do not track your behavior on any other sites or follow you once you've left this website.
  • b) Flash Cookies. Certain features of our website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from and on our website. Flash cookies are not managed by the same browser settings as are used for browser cookies. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe's website. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly. 
  • c) Web Beacons. Pages of the website and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs. pixel tags and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an e-mail and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity). 
When you use the mobile versions of our website, we may collect the unique device identifier assigned to your mobile device by phone makers, carriers, or makers of the operating system (the "Device ID"). Device IDs allow app developers, advertisers, and others to uniquely identify your device for purposes of storing application preferences and other data. We may use your Device ID for security purposes.


We use information that we collect about you or that you provide to us, including any personal information for the purpose of: (i) taking action further to your requests to purchase Etro items, and (ii) complying with administrative, accounting and fiscal obligations connected with the sale of Etro items, and, in general, to comply with legal or contractual obligations that affect you.
We may also use your personal information to send you promotional materials and newsletters about items we offer and our latest products, news and special offers from time to time, via post, courier, fax, email, text message, multimedia message or other remote communications methods (“Marketing Purposes”). You will also be given the opportunity to receive such communications from us when you sign up to our newsletters or create an account with us via the website. As described below, you may opt out of receiving these communications.
Your email address may be used for the purpose of direct sales of Etro products or services that are similar to those you have previously purchased. Finally, we may also contact you via social networks in order to share data, information and material about the World of Etro with you.


You will be able to cancel your subscription to our newsletters at any time, simply by clicking on the Unsubscribe button that is found at the bottom of each newsletter.


We may disclose aggregated information about our users (including statistical data), and information that does not identify any individual, without restriction.

Except as described below, we will not sell, rent, license or transfer your personal information to any third party.

Processing of your information is undertaken using IT supports, electronic instruments and secure channels, and with prior implementation of suitable security measures, in compliance with the aforesaid standard. If you give your consent, your information may be used for processing, comparisons, selections, statistical reports or market research.
We may disclose personal information that we collect or you provide as described in this privacy policy:


  • a) to our subsidiaries and affiliates;
  • b) to contractors, service providers and other third parties we use to support our business, who will be given access as is reasonably necessary, such as providers that perform the following services: data processing, marketing services (including our third party service provider ContactLab who helps us fulfil the Marketing Purposes), execution of customer orders, payment and credit card processing services, transport and delivery of the products to the declared addresses, customer assistance and other service providers shippers, warehouse operators, customer service providers, credit card issuers, or others involved in fulfilling orders you place on the website, or in responding to inquiries you make through the website;
  • c) to any buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which personal information held by us about our website users is among the assets transferred;
  • d) to fulfill the purpose for which you provide it. For example, certain personal information that you incorporate into your account on this website may be used to process orders made through that account;
  • e) for any other purpose disclosed by us when you provide the information; and
  • f) with your consent.

We may also disclose your personal information:

  • a) to comply with any court order, law or legal process, including to respond to any government or regulatory request;
  • b) to enforce or apply our Terms of Use and other agreements; 
  • c) if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of others. This includes exchanging information with other companies and organizations for the purposes of fraud protection; or 
  • d) for the permitted purposes set out in this Privacy Policy, to banks, for the management of payments and transactions concerning online purchases, to third parties that support, depending on the case, the companies of the Etro Group or single boutiques in the management of transactions (such as couriers and haulers) if this is necessary in order to comply with contractual obligations that affect you.


The information that we collect from you may be stored and processed in the United States, the European Union or any other place or country in which we maintain facilities (or in which our service providers maintain facilities on our behalf).
We may transfer information that we collect from you from your country to other countries. By using our website you consent to the transfer of information to the U.S. or to any other country in which we maintain facilities (or in which our service providers maintain facilities on our behalf).


You can change your access, modify or correct, your personal information controlled by you at any time by editing your account. You can delete and also access or modify your personal information that you have provided to us by emailing us at: privacy@etro.com.
We may keep your account information after you disable your account, in case you wish to make your account active again or as reasonably necessary to comply with our legal obligations.
We may not accommodate a request to change information if we believe the change would violate any law or legal requirement, cause the information to be incorrect or we are unable to verify your identity. 


We have implemented appropriate measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration and disclosure.
The safety and security of your information also depends on you. If you have created an account with the website, we ask you not to share your password with anyone. You should also use a strong password. We urge you to be careful about giving out information on or through the website.
Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the website.


Third Party Marketing Information Requests
California Civil Code Section § 1798.83 permits users of our website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an e-mail to privacy@etro.com. Under Section § 1798.83, we currently do not share any personal information with third parties for their own direct marketing purposes.
Do Not Track
We do not track our visitors over time and across third party websites to provide targeted advertising and we therefore do not respond to Do Not Track (DNT) signals.  We do not authorize the collection of personally identifiable information from visitors through our website.


To ask questions or comment about this privacy policy and our privacy practices, contact us at: privacy@etro.com.