As a fashion house, ETRO has been built on fashion’s founding matter: fabrics. Taking the matter into his own hands, Marco De Vincenzo builds his first men’s collection for the house around matter, as both an homage to the ETRO roots and as a way to connect with his own personal past.
The ETRO house and Marco’s household overlap and mingle, and a broad sense of domesticity comes through, on the backdrop of stacks of fabrics culled from the ETRO archives, arranged to frame the show. The stress on matter and domesticity is the psychedelic trigger of a voyage around one’s own room,
and beyond.
