Etro Magma – Primordial Future
FALL/WINTER 2025-2026 CAMPAIGN
Framed by the sculptural walls and sweeping curves of Casa Dinosauro in Baratti, the FW25/26 campaign characters move through a space that transports primordial imagery into modern architectural mastery - where nothing is as it seems.
What might appear sculpted by time and nature - from eroded stone walls to caverns deep within a mountain - is in fact a timeless dimension of pure design and vision. A breathtaking find, as any traveler would call it.
Primordial-inspired furs, earthy-toned prints, botanical jacquards seemingly cast from the foliage of nearby trees, fringed knits mimicking animal pelts, and fluid dresses like pollen-laden air carrying flower petals, merge with the dense textures of the surroundings, becoming one seamless whole.
