Etro Flux - A Fusion of Art and Nature
SPRING/SUMMER 26 ADV CAMPAIGN
The rhythmic pulse of life resounds in a dreamlike utopia, transforming ETRO’s iconic prints and textures into a living language of movement. True to the House’s enduring legacy of artistic dialogue, this campaign is born from a conversation between Creative Director Marco De Vincenzo and spatial artist David Curtis-Ring - a flux of expressive freedom within an otherworldly environment that is both organic and theatrical.
Central to this vision are Curtis-Ring’s multi-sensory landscapes, which serve as a physical manifestation of the collection's metamorphic aesthetic. These material sceneries are defined by an inventive process of reclamation, giving new life to repurposed textiles from past seasons - a sustainable homage to the circular ethos that has defined some of ETRO’s most distinguished upcycling projects.
Tactile richness is set against a backdrop of dense tropical foliage and sun-dappled greenery, evoking a story of modern elegance and artisanal craftsmanship. The narrative follows a journey of ethereal, flowing silhouettes that mirror the surrounding flora, from tiered maxi dresses to earth-toned knits and jackets.
Fluid fabrics and nomadic-inspired layers anchor the collection’s painterly and transmutable soul. Handbags and jewelry emerge as spontaneous outgrowths; they are seen hanging from branches, nestled among giant leaves, or resting upon the plants. An ornamental greenhouse becomes a sanctuary of filtered light and lush vegetation, where every element interacts with the beauty of nature.
