On the occasion of Milan Design Week, ETRO will present its first ETRO Home Interiors collections and the ETRO Home Collection designed by creative director Marco De Vincenzo.
In a reinterpretation of ETRO’s tradition and heritage, De Vincenzo infuses his aesthetic between poetry and modernity in a multi-dimensional path.
United by the art of savoir-faire, ETRO and the ONIRO Group continue their partnership of excellence, designing new domestic scenarios with expressive colours and immersive fabrics.
The three settings chosen in the showroom at Via Spartaco 6, lead the spectator inside the ETRO home with an explosion of tonal geometric patterns and modular configurations in shades of green, blue and earthy tones, spaced with floral patterns such as the Pluma jacquard fabric.
ETRO Showroom, Via Spartaco 6, Milan
From 17 - 23 April.
Open Tuesday to Friday, between 11:00 - 19:00
Saturday and Sunday between 11:00 - 17:00
During the Salone del Mobile, the brand will also unveil the ETRO Home Collection.
The proposal includes four decor worlds linked to the history, logo, iconography and the figurative inspiration of the Maison on materials such as porcelain, wood, metal and fine fabrics. The three different collections interact in the special installations in Via Pontaccio, Via Montenapoleone and Via Spartaco.
Inside the Boutique, the space will be enriched by the Dahlia Armchair, designed by Marco De Vincenzo. Fabric and colour, ETRO's two founding themes are focal points of the Dahlia armchair, an element of furnishing with contemporary lines that draws inspiration from Milanese design.
ETRO BOUTIQUE MILAN
Via Monte Napoleone 5
+39 02 76005049
Montenapoleone@ETRO.com
Open from 17 - 23 April, between 10:00 - 20:00
Created in collaboration with the American artist Amy Lincoln, the Woven Spectrum installation is set up in the historic ETRO Home Boutique in Via Pontaccio 17.
Amy Lincoln has created four artworks for ETRO through which a series of cashmere jacquard blankets were created. The works enhance the connection with nature through designs of leaves, trees, waves and clouds in changing hues.
The ETRO HOME Boutique in Via Pontaccio thus becomes a place of artistic research and contamination where the Maison's collections can be discovered.
ETRO HOME COLLECTION MILAN
Via Pontaccio 17, on the corner of Vicolo Fiori
+39 02 89095080
Pontaccio@ETRO.com
Open every day between 10:00 - 19:00
