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The shots portray individuals, either alone or in groups, capturing the uniqueness of each through coloured lights in psychedelic hues. ETRO's eclecticism and multi-cultural spirit becomes the atmosphere, means and attitude; where everyone can be as they want in this space that gives life to one’s own thoughts and fantasies.

Empire of Freedom becomes an opportunity to invent and look together to the future with new eyes: the eyes of young people with the spontaneity of a community, without rules and beliefs.