ETRO's FW26 ADV Campaign is a portrait of contemporary creativity and of the dialogue between fashion and design, drawn through a personality who shares the curious, cultured and deeply personal approach that has always distinguished the ETRO universe.
MEN’S FALL WINTER 2026/2027 CAMPAIGN
The campaign features Francesco Meda, the Milanese designer and Compasso d'Oro laureate, photographed in the place where his ideas and projects take form. The set is his studio, an open and well-inhabited space in which design, research and collecting exist alongside one another.
Meda designs by profession and collects by disposition, gathering objects, experiences and impressions that have come, over time, to compose an imaginative landscape at once rich and personal. He has a curious and eclectic sensibility—one that finds a natural echo at ETRO.
From this affinity and continual exchange, the dialogue between fashion and design becomes possible, as, for ETRO, every collection is a journey that brings together worlds, cultures and influences.
On one side stands the House's history, its icons and its textile expertise; on the other, a design vision nourished by curiosity and by a refusal to settle into routine.
In the visuals, Meda wears looks from the FW26 collection: the tailored jacket over a blue polo shirt and denim; the velvet suit; the silk shirt with fluid trousers; the tone-on-tone jacquard suit paired with a striped shirt. Paisley appears as the emblem of an identity and a heritage continually renewed and rewritten in ever-new forms of expression.
Rounding out the story are the ETRO Home and ETRO Home Interiors objects and pieces selected by Meda.
